– Shopping for fashion editorials of fashion kids magazines (offline and online).
– Press releases to present new collections.
– Media planning and advertising strategy for online and offline magazines.
– Seasonal clipping and press coverage anylisis.
SOCIAL MEDIA STRATEGY
– International influencers collaboration planning.
– Product delivery and follow up.
– Proposal of specific actions for social networks (contests, new collection launches, interviews…)
– Team proposal of photographer + stylist to create ‘mini’ campaigns in order to generate content for social networks.
– Store openings.
– New collection presentation.
– Press Day.
– Press trips to discover brand universe.